How has technology democratized coffee trading?
The coffee trade originated from colonial countries in the 17th, 18th, 19th, and early 20th centuries. During that time, colonizers often forced local farmers and communities to work as slaves on coffee plantations, causing injustice, severe damage to their spirits, health, and even their lives. Decades later, although colonial commercial structures were dismantled after the colonies gained independence, some prejudices remained, making the trading process difficult. Let’s explore with XLIII Coffee how has technology democratized coffee trading!
The importance of democratizing coffee trading
Democratization in coffee trading is a concept used to describe the participation of coffee producers in pricing and selling their coffee directly to foreign importers and retailers. This allows producers to have control over prices and increase their income.
However, democratizing the coffee trade also requires investment and careful preparation from producers to participate in this process. Some colonial operating practices still persist today, causing negative consequences for the coffee supply chain. Ross Nicholson - Marketing and E-commerce Director at [Company Name] stated that many injustices still exist, forcing coffee farmers to live in poverty or receive inadequate wages Covoya Europe
The most effective way to change this is to diversify market access and expand the sharing of information and relationships that add value to coffee. If barriers to specialty coffee entry are lowered, farmers have a stronger voice, and democratic transactions occur, the coffee industry can develop sustainably for decades to come. Mike Ferguson - Chief Storyteller at [Company Name] also agrees with this viewpoint. He believes that the more information and data shared in the supply chain, the fairer the coffee industry can become. This will eliminate exclusivity and help break down market barriers for small-scale producers and roasters Covoya Specialty Coffee
Technology enhances the democratization of coffee trading
Nowadays, manufacturers, roasters, and importers of all scales have the right to access various types of coffee, including information about origin, processing methods, pricing, certifications, etc., through online platforms. Furthermore, with the rapid development of the Internet, green coffee buyers can quickly purchase coffee and complete paperwork procedures easily through e-commerce platforms. Therefore, almost any coffee producer with internet access can reach the market and sell their coffee.
For example, the online green coffee platform of [platform name]. This platform allows farmers to sell green coffee simply by registering an account and uploading their products via phone or computer. Additionally, Covoya helps provide buyers with more information about green coffee Covoya
Information adds value to specialty coffee (origin, farmer stories, and coffee profiles) can now be found in many places on the internet. This helps consumers recognize the added value of specialty coffee, thereby helping farmers receive higher prices.
In addition, technology also supports closer connections between roasters and producers. For example, [platform name] and video calls help facilitate transactions and remote connections when direct meetings are not possible WhatsApp.
Technology improves accessibility for small-scale coffee roasters
According to the Director of Marketing and E-commerce at [company name], the process of purchasing green coffee has been simplified to help discover new types of coffee and complete transactions more efficiently. Covoya's platform organizes this process effectively. Firstly, with the integrated "discovery" feature on the platform, coffee roasters can browse through our comprehensive inventory directly. Each type of coffee has its own unique page with information about the batch, region, producer, and accompanying photos. Coffee roasters can request delivery to their roasting facility with all the necessary post-payment costs included. Additionally, Covoya allows suppliers and buyers to share personal opinions to ensure fair transactions Covoya Europe.
It can be said that thanks to the development of technology and online platforms in the coffee industry, buying green coffee has become easier and more reasonable than ever. If you want to enjoy the flavors of coffee from around the world without having to go far, you can simply choose your favorite coffee on the XLIII Coffee website. With just a few simple steps, a box of coffee containing the exquisite taste from remote growing regions will be delivered to you as soon as possible.
Source: perfectdailygrind
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