Hello, we are XLIII Coffee

XLIII in Roman means 43. We always respect and remember the achievements and values built from the journey’s first steps to discover the world of coffee and cherish the brand’s starting point predecessor – 43 Factory Coffee Roaster.

On the journey ahead, XLIII Coffee continues to hold the concept of origin and maintain consistency in its activities, core values, and strategic direction.

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New brand official website: https://xliiicoffee.com

Website https://43factory.coffee continues to be maintained to update information about the coffee industry and our products.

The transition will take a few years (2 years is expected). Therefore, publications and information about the 43 Factory Coffee Roaster brand will still be circulated and gradually converted.

We hope this only affects some people’s experience of exploring the world of coffee.

1. Transparency

XLIII Coffee provides complete information and transparency to the maximum extent, with the desire to build and shape a better future for coffee producers.

We continuously update details of costs and product prices, such as the price paid for the Farmer/Producer, FOB price, DDP price, price per box of the finished product, and a cup of coffee served in the store.

With this small action, we can help consumers better understand how it works and the absolute value farmers get from the coffee they use.

2. Traceability

XLIII Coffee selects the source of ingredients with maximum traceability, detailed to each product batch.

Traceability enables consumers to trace, authenticate and evaluate the accuracy of the information provided.

It helps limit the situation of deception and asymmetry of information, causing unnecessary misunderstandings and cornering the market.

In addition, traceability is also a way to recognize producers’ ethical and sustainable farming efforts, thereby improving farmers’ livelihoods and shaping a fair and sustainable industry.

3. Responsibility

We have a responsibility to the planet and our partners in every decision, every step of the way.

We strive to protect the original value from every angle and take responsibility for all our decisions, from purchasing, roasting, supplying, and promoting products.

Ensuring green responsibility for the environment and being honest with partners, customers, and the entire industry system at every stage is essential for a transparent and sustainable industry.

4. Ethics

Ethics is the top priority in sourcing raw materials, recruiting personnel, training, developing, and providing products and services at XLIII Coffee.

We are committed to long-term standards, engaging the community, and building long relationships with our supply partners based on quality.

We accompany activities and solutions that maintain standards from human rights and environmental protection perspectives.

5. Transforming toward sustainability

As a growing business, XLIII Coffee understands that sustainability is a concrete path to a vital industry.

We acknowledge that “sustainable” is a keyword that is being overused because of its significance and significant impact on the ecosystem.

The commitment to sustainable operation on all platforms is a long journey that requires much effort and the consensus of many parties.

We are still transitioning towards sustainability, minimizing environmental and community impact.

1. Find the Origin

XLIII Coffee fully explores and exploits the factors of growing area, terroir, coffee varieties, preliminary processing methods, and the impact of local factors on the growth of plants and the taste of coffee beans. 

We establish long-term and direct relationships with manufacturers through direct trade.

We appreciate our partners’ efforts in creating quality products, paying the right amount of money required by suppliers, maintaining empathy, and connecting to develop together.

2. Protect the Origin

Protecting the origin, XLIII Coffee uses Specialty Single Origin coffee beans, which are washed processing without impregnation or vigorous fermentation to limit unnecessary effects on the pure coffee beans’ inherent structure and flavor.

Product batches are numbered from the origin so that consumers can easily trace the origin and verify information, ensuring the transparency of the product supply system.

We are always looking for methods and procedures to preserve the integrity of the originality of the coffee beans.

3. Describe the Origin

XLIII Coffee puts all its heart into each stage of the processing and extraction process with a single goal: to fully describe the unique flavor of each coffee.

We choose the Extremely Light roasting method to preserve the character of the coffee. XLIII Coffee does not use personal skills, and harsh impacts can damage the beans.

XLIII Coffee does not seek recognition from anyone. We give our full attention to the producer and the product. The product’s packaging and labels are designed to emphasize the name of the coffee variety, growing area, and farming information. That’s how we show respect to the producers and convey the total value of the growing area to our customers.

4. Taste the Origin

XLIII Coffee hopes our customers can taste and enjoy the most layers of flavors in a cup of coffee, exploring the senses most delicately and simply.

The origin coffee gives customers an overview and accuracy of coffee flavor, the ability to distinguish the taste of the growing area and limit the inappropriate effects of prolonged anaerobic fermentation.

We carefully exploit each flavor aspect of each coffee through a simple, unfussy extraction method without mixing and adding other flavorings.

With three extraction methods, Shot, Filter, and Milk base, we let the coffee beans’ intrinsic flavor adapt and develop flavor layers in the right environment.

While adapting, accumulating, and evolving after five years of operation, we realize that no matter how delicious Specialty coffee is, it will be meaningless if the values ​​maintaining it are not valued and appreciated relatively and rightly. Transparency information, improved farmer livelihoods, and many other ethical aspects significantly impact the overall sustainability of our coffee industry. We will still work hard every day to realize our expectations.

XLIII Coffee still maintains operations at two affiliated stores:

– Head office: our roasting factory in Da Nang – Lot 422 Ngo Thi Si, My An, Ngu Hanh Son, Da Nang

– Experience shop: 178A Pasteur, Ben Nghe, District 1, Ho Chi Minh City

XLIII Coffee hopes to receive the understanding and help of everyone.

We will be more stable in this transformation journey.