Brunch, Specialty Coffee, new rhythm of life at XLIII Coffee

In 1895, in an essay called “ Brunch: A Plea ,” British writer Guy Beringer first called for a new Sunday meal. He described it as “ cheerful, sociable, and stimulating ,” an antidote to the rigidity of social schedules. He envisioned a ritual for those who enjoy themselves, who want to shake off the rush of the workweek and find genuine connection.

So the brunch menu at XLIII Coffee isn’t a random list. It’s built as a dialogue, with choices designed to guide emotions and meet the different mental needs of a gathering.

Fresh energy for a relaxing start

These are dishes designed to gently awaken the taste buds, to create a “fresh” state of the palate, ready for deep conversations. They are the choice for a fresh start, full of energy and excitement.

• Toasts : On a bed of crispy sourdough bread, we arrange small symphonies. Expect the richness of Smoked Salmon and Organic Scrambled Eggs, the subtle saltiness of our famous Parma Ham, or the classic yet timeless combination of Tuna and Soft-Boiled Eggs.
• Salads : The Caprese Salad is a poem of simplicity, where the sweetness of the tomatoes, the freshness of fresh mozzarella, and the aroma of basil speak volumes. The Grilled Chicken Salad offers the perfect balance of protein and fiber, a healthy choice that never gets boring.

Deep satisfaction is at the heart of engagement

As the conversation deepens, it becomes necessary to turn to dishes that can anchor the meal, creating a feeling of fullness, warmth and inviting sharing. They capture the spirit of Italian family meals, where food is at the heart of the bond.

• Panini : More than a sandwich, a Panini is a warm hug. The warm, crispy crust contrasts with the flavorful Grilled Chicken or Caprese with melted cheese, creating an experience that is both familiar and exciting.
• Pasta Classica : Taking brunch to a new level of luxury and fulfillment. A rich Lasagna, a rich plate of Tagliatelle alla Carbonara or Tagliatelle alla Bolognese simmered for hours – nothing less than heritage, a story of slow-cooked culinary art served in the heart of modern life.

At XLIII Coffee, coffee is never a secondary element. It is the main character, a dialogue partner with the dish to create a completely new taste experience – a “third flavor” that only appears when they are combined.

The art of creating a “third flavor”

Our combination principles are based on two schools of thought:

• Contrast: A Filter with its fruity aromas and bright acidity will be a wonderful contrast to the richness of the Scrambled Egg and Salmon Toast. The coffee’s acidity will cut through the fat, cleansing the palate and making each subsequent bite as refreshing as the first.
• Harmony: A smooth Milkbase with nutty notes from a Brazilian coffee will complement and deepen the rich, warm flavor of a Lasagna. Or a full-bodied Shot will perfectly dialogue with the umami of truffles in a Raviolini, creating a deep and lingering taste experience.

The brunch philosophy is only truly complete when it is placed in a suitable space. The space at XLIII Coffee is designed based on the concept of “Sensory Reset” – a deliberate effort to remove visual and auditory distractions, so that your senses can be regenerated and fully focused on the most essential things: the taste of the food, the aroma of the coffee and the presence of the person opposite .

Enjoy where time regenerates the senses

Each space tells a story of this reinvention. At the flagship Ngu Hanh Son , Da Nang, the open space welcomes full sunlight and sea breeze, inviting a relaxing brunch like a short vacation. Meanwhile, in the heart of Saigon, the store at 178A Pasteur, Ben Nghe is a quiet oasis, a precious stop. In Thao Dien , the green space creates a peaceful brunch. And in Hanoi, the space on the 2nd floor of 2D Quang Trung, Hoan Kiem offers a contemplative perspective, where brunch culture intersects with the historical pulse of the city.

Ultimately , brunch is more than just a meal or a lifestyle. It’s an act of appreciation: appreciation for quality ingredients, appreciation for the chef’s craftsmanship, appreciation for your own time, and appreciation for the connection with the people you love.

Whether you are looking for a quiet moment in the heart of bustling Ben Nghe Saigon, a leisurely weekend morning in the green space of Thao Dien, a meal filled with light and sea breeze at the flagship Ngu Hanh Son, Da Nang, or a sophisticated date with a view of the Old Quarter from the 2nd floor of the flagship Hoan Kiem, Hanoi, we are there.

We invite you to come, not just to eat, but to join us in a “slow living ritual”, to find balance and enjoy your own precious moments.

Find your brunch spot

• A peaceful corner in Saigon :
  XLIII Coffee – 19 Road No.2 Lang Bao Chi, An Khanh, Ho Chi Minh City
• An oasis in the heart of Saigon :
  XLIII Coffee – 1178A Pasteur, Sai Gon, Ho Chi Minh City
• An experience on the beach in Da Nang :
  XLIII Coffee – Lot 422 Ngo Thi Si, Ngu Hanh Son, Da Nang City
• A date with historic Hanoi:
  XLIII Coffee – 2nd Floor, 2D Quang Trung, Hoan Kiem, Hanoi

1. Why does the brunch menu include such “serious” pasta dishes?

Because XLIII Coffee believes brunch isn’t limited by any rules about time or type of food. Brunch is a “ state of mind ” – one that’s relaxed and ready for connection. And no dish symbolizes connection and deep satisfaction better than a plate of slowly prepared pasta classica. It’s an invitation for long conversations, turning a light meal into a full-blown celebration.

2. Do I need to be an expert to know how to pair coffee and food?

Not at all. Our philosophy is discovery, not judgment. The “perfect” combination is the one that brings you joy. Our suggestions are just a starting point, a way to share what we’ve discovered. The workers at XLIII Coffee are there as guides, not judges. Think of our menu as a map, and you as the explorer.

3. What is the ideal “time” to enjoy brunch?

The perfect moment isn’t on a clock, it’s in your decision. It’s the moment you allow yourself to stop, whether it’s 11am on Sunday or 2pm on Wednesday. Brunch isn’t a time, it’s a moment. And the moment you choose to create that moment for yourself is the perfect moment.