PRESS RELEASE

Maintaining core values & enhancing the authentic value creation journey

Continuing our mission at our 4th branch, we reaffirm our pioneering position in developing and nurturing an ecosystem where coffee’s true value is celebrated in its most natural essence.

We remain committed to five core values that define XLIII Coffee’s identity:

• TRANSFORMATION TOWARD SUSTAINABILITY

This is not a trend but an inevitable path. XLIII Coffee commits to leading this transformation, from implementing green technology to building sustainable communities.

Accompanying our 5 core values are 4 consistent strategic approaches – powerful statements about redefining the specialty coffee experience:

Traditional Vietnamese architecture – where ‘heritage’ meets ‘specialty’

Nestled in a house reflecting traditional Vietnamese style, XLIII Coffee’s fourth branch in Thao Dien offers a completely different visual experience compared to its three predecessors. The space is adorned with distinctive architectural elements including elegant long benches, intricate wooden chairs, and majestic dragon-head seats, all harmoniously combined with XLIII Coffee’s characteristic refined wooden interior style. The two floors are designed with absolute respect for the original structure, where specialty coffee blends perfectly into a heritage architectural setting.

Upon entering through the characteristic wooden arched gate, customers are welcomed by a charming courtyard – a typical feature of traditional Vietnamese architecture, where natural light filters through the eaves and lush greenery. Pure white walls and classic geometric patterned tile floors create a peaceful nostalgic scene amid urban life.

The first floor’s highlight is a counter with warm yellow tones standing out against the black-and-white diamond-shaped ceramic tiles. The spiral staircase with glossy black handrails and delicate white banisters is not just a passage to the second floor but a living sculpture gracefully winding through the space.

The second floor serves as a quiet workspace with full amenities, abundant natural light, and views of the courtyard. With modest yet intelligently arranged space, this area can accommodate up to 15 customers simultaneously, creating rare privacy and tranquility in the heart of the city.

The combination of heritage architectural elements with modern furnishings creates a space both nostalgic and contemporary. The main color palette is carefully selected from subtle shades: pure white harmonizes with elegant gray, accented by warm cream and sophisticated golden brown. All connected harmoniously by natural wooden lines, creating an atmosphere both luxurious and approachable – where Vietnamese architectural heritage and specialty coffee culture together write the story of modernity within classicism.

Using modern technology with certified advanced equipment

The equipment system at XLIII Coffee exists at the intersection of art and technology, selected and fine-tuned to serve our mission of fully exploring each specialty coffee bean’s potential.

The heart of the space is the Strada MP, a technological masterpiece with a minimalist yet powerful design where art perfectly blends with advanced shot extraction & milk-based coffee technology, opening endless possibilities in discovering and honoring the original flavors of each specialty coffee bean.

To achieve perfection in every cup, we’ve equipped ourselves with the supreme grinding duo of Mahlkönig E80 Supreme and Ditting 807 Lab Sweet. Not only ensuring absolute consistency in grinding, these “technological artisans” precisely control temperature, fully preserving the aroma and characteristics of each coffee bean.

The brewing process at XLIII Coffee begins with pure water created by a specialized 30l/h RO water filtration system, combined with a Geyser Ecotar 9 Utrar RO Home alkaline ion filter. Each drop of water is controlled and refined to become the perfect companion in releasing coffee flavors.

Completing our world-class equipment lineup are indispensable companions: Kinto – ALFRESCO brewer and Fellow Stagg EKG Electric Kettle – masters in controlling temperature and flow, ensuring each drop of coffee is extracted perfectly.

Introducing a collection of specialty coffee products carefully selected from the world’s leading producers

Proud to be a direct partner with the world’s leading specialty coffee producers and traders, we deliberately maintain our purposefully scaled operations at our fourth branch and focus all our passion on developing nature’s exclusive product lines.

XLIII Coffee’s partners are all producers who share the same vision and commitment to quality. This collaborative relationship is built on transparency and sustainable development. This not only ensures a stable quality of raw materials but also contributes to improving the lives of farming communities and protecting the environment.

On the occasion of our new space opening, XLIII Coffee proudly introduces a collection of refined coffees – the crystallization of our continuous research and development. Each product in the collection tells a unique story about its origin, the meticulous process from harvesting to roasting, and an endless passion for specialty coffee.

Our aspiration is not only to deliver perfect cups of coffee but also to honor the stories of growing regions and dedicated farmers striving for nature’s future.

XLIII Coffee’s solid commitment to quality is demonstrated through operating the entire system according to the strictest environmental standards. From energy-saving eco modes to single-dose brewing processes, all activities aim toward sustainable development while maintaining the highest industry standards.

Continuing journey – Aspiration to reach far

XLIII Coffee’s fourth store is a new milestone on the journey to redefine standards and perfect the artistry through each cup of coffee. The journey begins where original flavors are fully elevated. The end point is to bring deeper value awareness to each individual’s experience, understanding coffee far beyond the limits of an ordinary beverage, thereby passionate about embarking on an emotional multi-sensory adventure.

This new chapter will mark a solid step in XLIII Coffee’s mission: creating a community where authentic values are honored and spread, from Vietnam to coffee lovers worldwide.

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CONTACT INFORMATION

XLIII Coffee Communications Team

Email: info@xliiicoffee.com

Phone: +95 799 343 943

Website: xliiicoffee.com

End of press release

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ABOUT XLIII COFFEE

Established in 2018, XLIII Coffee is a pioneering brand in specialty coffee in Vietnam with a mission to create and spread the authentic value of specialty coffee.

With 4 consistent specialty coffee experience branches in Da Nang, Hoi An, and Ho Chi Minh City, XLIII Coffee has become a trusted destination for the specialty coffee-loving community. XLIII Coffee proudly stands as the first entity in Vietnam to import and serve SCA (Specialty Coffee Association) certified coffees that fully meet both internal and external standards.

In 6 years of operation and perseverance with the “Find – Protect – Describe – Taste the Origin” philosophy, XLIII Coffee has served over 100,000 customers, built a community of more than 5,000 members, and brought specialty coffee to many different countries in the region and around the world.