Specialty Coffee Sai Gon – Modern but not forgetting its roots

Each region with a different history and living habits will have its own culture of enjoying coffee. Southern people are friendly and open-minded, so the way they enjoy a cup of coffee is also emotional and spontaneous. Perhaps because people in sleepless cities are active and easily adapt to all living conditions, they can comfortably drink coffee from cafes to luxury restaurants. It’s the same drink, but each coffee place will be beautiful in its own way.

Saigon people enjoy coffee emotionally 

It is not surprising if you see young people dressed in modern clothes, wearing headphones casually sitting down at a toad shop on the sidewalk, next to them are old men and women who have just returned from exercising. What they have in common is cool, sweet cups of milky coffee for hot summer days – the bitter and sweet blend together to create an addictive flavor. The bitter taste in the neck leaves a clear impression and is then gently soothed by the sweetness of condensed milk, sugar, etc. Coffee seems to have become a bridge that connects people. Even though we are from two different generations, even though we have different personal stories,… just sitting down at old plastic tables with a few new newspapers will suddenly become close.

In Saigon, coffee has become a popular drink for all ages. Even in any small alley, you can easily find coffee shops. Flavorful drinks have become an indispensable part of people’s lives. Saigon people drink coffee at all times of the day, whether early in the morning or late at night, they still passionately pursue their favorite flavor. Coffee shops witness every moment of a day, from waking up, studying, working, meeting partners to moments of rest and relaxation.

Not only the taste, but the way Saigon people enjoy coffee also creates a strange attraction. It is a simple and close feature amid modern life.

Specialty Coffee is no longer a new concept for coffee lovers in Saigon. This third wave of coffee has been here for several years and is gradually becoming a new friend next to traditional coffee. In the simplest and most basic way, Specialty Coffee is a type of coffee that scores 80 or more according to the standards of SCA (American Specialty Coffee Association). This definition has been supplemented more specifically with internal-external attributes, characteristics, and quality of coffee beans.

At first, Specialty Coffee Saigon made many people skeptical, because up to now Saigon people have been accustomed to bitter, dark roasted coffee, the new type of lightly sour, bright coffee appeared, creating wonder and curiosity. But people don’t need to question the quality of those coffee beans. The sour taste on the tongue is not a sign of spoiled coffee beans, it is the original acids that exist inside the beans, fully protected through the light roasting method. Each coffee bean will have acids that represent its own flavor profile, made up of varietal characteristics, farming conditions, climate, nature, etc. The cup of specialty coffee you are holding in your hand is is a statement of uniqueness. They represent the place where they grew up, that flavor profile will not be found anywhere else.

As people gradually accept the diversity of flavor notes of coffee beans, Specialty Coffee Saigon is widely accepted. People gradually want to learn more about the rich flavors. They become more patient in enjoying, letting each sip of coffee gently flow through their palates, slowly hissing through their teeth. Then the characteristic acidity of each scent note will paint a garden full of fragrant flowers and sweet fruits before the user’s eyes.

Since then, besides the traditional cup of coffee from Robusta beans that has long been associated with Vietnamese people, the people of Saigon also “admitted” a new friend, Arabica specialty coffee. Two types of coffee draw different lines on the flavor map in Saigon.

To enjoy Specialty Coffee Saigon with original flavors, bearing the unique imprint of the growing region, visit XLIII Coffee! Each batch of tomatoes here contains the affection and devotion of the farm, farmers and producers. Not only do they provide delicious coffee beans with high SCA scores, but suppliers also convey ethical meaning, placing farming in a sustainable relationship with people and nature.

Using the ultra-light roasting method, XLIII Coffee maximizes the original characteristics of each coffee bean after the first explosion. What people feel is the most authentic version of the coffee bean.

Not only that, XLIII Coffee also brings an atmosphere filled with love for flavor. Each Barista at the shop will be a companion, guiding customers further on the path to discovering scent notes. Even if you are an outsider or a “noob”, that doesn’t matter because there is someone to guide you and guide you step by step.

Names that delight coffee lovers such as Gesha, Catura, Sydra, Typica,… are currently present at the shop. You can visit XLIII Coffee to enjoy each cup of Shot, Filter depending on your preferences, or own luxurious coffee boxes suitable as gifts or to serve your “make your own drink” passion.

1. How do Saigonese people emotionally connect with coffee?

In Saigon, coffee serves as a social bridge that connects people across generations and lifestyles. Whether it’s young people enjoying a trendy café or older individuals sipping coffee after exercise, the shared experience of savoring the sweet and bitter flavors of coffee fosters a sense of community and connection among diverse groups.

2. What distinguishes Specialty Coffee from traditional coffee in Saigon?

Specialty Coffee represents a new wave in Saigon’s coffee culture, characterized by its light roasting methods that enhance the natural acidity and flavor profiles of the beans. Unlike the traditional dark roasted coffee that Saigonese are accustomed to, Specialty Coffee offers a range of unique and vibrant flavors that reflect the specific growing conditions and varietals, appealing to a broader palate.

3. Why was there initial skepticism towards Specialty Coffee in Saigon?

Many Saigon residents were initially skeptical of Specialty Coffee due to their longstanding preference for bitter, dark roasted coffee. The introduction of lighter, more acidic flavors led to curiosity but also uncertainty about the quality and taste of this new coffee type, challenging established perceptions of what good coffee should be.

4. How has the acceptance of Specialty Coffee evolved in Saigon?

Over time, Saigonese people have embraced the diversity of flavors offered by Specialty Coffee, becoming more open to exploring different taste notes. As they learn to appreciate the complex profiles of Arabica beans, they are increasingly willing to invest time in savoring and understanding the unique attributes of each cup.

5. What experience can customers expect at XLIII Coffee when enjoying Specialty Coffee?

At XLIII Coffee, customers are welcomed into an atmosphere that celebrates the art of coffee tasting. Baristas are dedicated to guiding patrons on their coffee journey, helping them discover the intricate scent notes and flavors of various coffee varieties, such as Gesha and Typica, making each visit an enriching experience for both newcomers and seasoned coffee enthusiasts.