Portrait of XLIII Coffee Hanoi worker – People who breathe original soul into the heart of the Capital

Original Foundation

Familiar faces carrying the flame from day one

To ensure that the original spirit is conveyed in the purest and most consistent way, XLIII Coffee has brought to Hanoi the core staff – the XLIII Coffee Worker who have accompanied the brand for many years, carrying within them the DNA and core philosophy. They are the living guarantors of the journey that XLIII Coffee pursues.

Họ là Người Giữ Nhịp (The Guardian of Philosophy), người mang trọng trách đảm bảo triết lý “Origin Journey” được thực thi một cách chính xác đến từng chi tiết nhỏ nhất. Từ quy trình kiểm soát chất lượng, tinh thần phục vụ cho đến cách mỗi câu chuyện được kể, họ là cầu nối sống, là sợi chỉ đỏ xuyên suốt kết nối trải nghiệm tại Hà Nội với các chi nhánh tại Đà Nẵng hay Sài Gòn.

They are the Guardians of Philosophy, the ones responsible for ensuring that the “Origin Journey” philosophy is executed accurately down to the smallest detail. From quality control processes, service spirit to the way each story is told, they are the living bridge, the red thread that connects the experience in Hanoi with the branches in Da Nang or Saigon.

They are also veteran Master Storytellers. They bring to Hanoi not only their brewing skills, honed through thousands of hours of practice, but also a treasure trove of memories. About their trips to farms, about the flavors of the first batches of coffee, about the difficulties and achievements that shaped XLIII Coffee today. They are a living library, ready to share the depth of the brand with each customer and with new teammates.

Their mission is to “plant” the DNA of XLIII Coffee into the capital’s cultural soil, creating a solid foundation from which original values ​​can sprout and bear fruit.

Dialogue with Hanoi

Waiting for new pieces

XLIII Coffee did not come to Hanoi to impose a definition, but to start a dialogue. A respectful dialogue between Hanoi’s contemplative “slow” coffee culture and the conscious “slow living” coffee philosophy of the modern world; between a century-old heritage and global standards.

And a dialogue always needs more than one voice.

The core team is just the beginning of the conversation. For that dialogue to become rich, multi-dimensional and truly meaningful, it needs new voices – people born in Hanoi, or souls who have fallen in love with Hanoi with all their hearts. We are looking for those pieces, people who not only have the skills, but more importantly, share the same vibrational frequency.

That could be you, if you have an endless curiosity about the world and a deep appreciation for its heritage. If you believe that a cup of coffee can be a cultural story, a geography lesson, and a work of art. If you yearn to belong to a community that asks questions, learns, and grows together every day.

Invitation to Become a Storyteller in Hanoi

A recruitment notice is also an invitation for you to join a journey of creation. An opportunity to become the first generation of Workers in Hanoi, together with predecessors to shape the identity and soul of the most important flagship branch.

We have brought our foundation and philosophy to Hanoi. Now we are looking for partners to build the house together. If you feel connected to this journey, if you believe in the power of original values ​​and desire to be an ambassador of it, we are waiting for your story.

Join us in writing a new and proud chapter in the story of XLIII Coffee, where Hanoians will become an integral part of the journey to honor original values ​​throughout Vietnam.

Application details here !