2025 Cup of Excellence Auction Schedule Announced for 11 Countries
The Alliance for Coffee Excellence (ACE) has officially announced the 2025 Cup of Excellence (CoE) auction schedule, featuring 11 countries known for producing high-quality coffee. This presents a significant opportunity for roasters, importers, and coffee enthusiasts worldwide to access and acquire some of the finest coffee lots through a transparent and fair online auction system.
2025 CoE Auction Schedule
Established in 1999, the Cup of Excellence is more than just a competition—it serves as a platform that directly connects coffee farmers with the international market. Winning lots not only receive the highest recognition but also achieve premium prices far beyond traditional sales methods, ultimately improving the livelihoods of coffee producers.
Each CoE-winning lot is meticulously evaluated by an international jury through a rigorous assessment process during the International Jury Week. The CoE auction system ensures that buyers can easily access top-tier coffee from exceptional producers. The high prices achieved in these auctions significantly enhance farmers’ income and drive sustainable growth in the coffee industry.
Below is the detailed schedule for the 2025 Cup of Excellence auctions:
|
Country |
International Jury Week |
CoE Auction Date |
|
Nicaragua |
May 5 – 9, 2025 |
June 19, 2025 |
|
Mexico |
May 12 – 16, 2025 |
June 24, 2025 |
|
Honduras |
May 19 – 23, 2025 |
July 3, 2025 |
|
Costa Rica |
May 26 – 30, 2025 |
July 8, 2025 |
|
Guatemala |
June 2 – 6, 2025 |
July 15, 2025 |
|
El Salvador |
May 26 – 30, 2025 |
July 24, 2025 |
|
Thailand |
TBD |
July 29, 2025 |
|
Taiwan |
July 7 – 11, 2025 |
August 28, 2025 |
|
Peru |
TBD |
December 2, 2025 |
|
Brazil |
TBD |
December 9, 2025 |
|
Indonesia |
TBD |
March 24 – 25, 2026 |
TBD: To be determined and announced later.
How to Participate in the 2025 Cup of Excellence Auctions
The Cup of Excellence provides an open opportunity for roasters and importers worldwide to join the online auctions. Here’s how to participate:
Register an Account: ACE members can register for the auctions with a $25 fee, while non-members must pay a $250 registration fee.
Purchase a Sample Set: ACE members can buy sample sets for $395, whereas non-members need to pay $850.
Join the Online Auction: Auctions are hosted on a transparent online platform, allowing buyers to bid individually or in groups.
Receive Coffee and Finalize Transactions: Winning lots will be shipped to buyers based on arrangements with ACE.
Although 11 countries are participating in CoE 2025, major coffee-producing nations such as Colombia, Ethiopia, and Ecuador are absent from this year’s schedule. This reflects a strategic shift in CoE’s organization and opens opportunities for new countries to join.
With auctions spanning from June 2025 to March 2026, this is an unmissable chance to access some of the world’s highest-quality coffees. Stay tuned for updates from the Alliance for Coffee Excellence and get ready to participate in the auctions!
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