2025 Cup of Excellence Auction Schedule Announced for 11 Countries

The Alliance for Coffee Excellence (ACE) has officially announced the 2025 Cup of Excellence (CoE) auction schedule, featuring 11 countries known for producing high-quality coffee. This presents a significant opportunity for roasters, importers, and coffee enthusiasts worldwide to access and acquire some of the finest coffee lots through a transparent and fair online auction system.

Đã có lịch đấu giá cà phê Cup of Excellence năm 2025 11 quốc gia
Đã có lịch đấu giá cà phê Cup of Excellence năm 2025 11 quốc gia

2025 CoE Auction Schedule

Established in 1999, the Cup of Excellence is more than just a competition—it serves as a platform that directly connects coffee farmers with the international market. Winning lots not only receive the highest recognition but also achieve premium prices far beyond traditional sales methods, ultimately improving the livelihoods of coffee producers.

Each CoE-winning lot is meticulously evaluated by an international jury through a rigorous assessment process during the International Jury Week. The CoE auction system ensures that buyers can easily access top-tier coffee from exceptional producers. The high prices achieved in these auctions significantly enhance farmers’ income and drive sustainable growth in the coffee industry.

Below is the detailed schedule for the 2025 Cup of Excellence auctions:

Country

International Jury Week

CoE Auction Date

Nicaragua

May 5 – 9, 2025

June 19, 2025

Mexico

May 12 – 16, 2025

June 24, 2025

Honduras

May 19 – 23, 2025

July 3, 2025

Costa Rica

May 26 – 30, 2025

July 8, 2025

Guatemala

June 2 – 6, 2025

July 15, 2025

El Salvador

May 26 – 30, 2025

July 24, 2025

Thailand

TBD

July 29, 2025

Taiwan

July 7 – 11, 2025

August 28, 2025

Peru

TBD

December 2, 2025

Brazil

TBD

December 9, 2025

Indonesia

TBD

March 24 – 25, 2026

TBD: To be determined and announced later.

Đã có lịch đấu giá cà phê Cup of Excellence năm 2025 11 quốc gia
Đã có lịch đấu giá cà phê Cup of Excellence năm 2025 11 quốc gia

How to Participate in the 2025 Cup of Excellence Auctions

The Cup of Excellence provides an open opportunity for roasters and importers worldwide to join the online auctions. Here’s how to participate:

Register an Account: ACE members can register for the auctions with a $25 fee, while non-members must pay a $250 registration fee.
Purchase a Sample Set: ACE members can buy sample sets for $395, whereas non-members need to pay $850.
Join the Online Auction: Auctions are hosted on a transparent online platform, allowing buyers to bid individually or in groups.
Receive Coffee and Finalize Transactions: Winning lots will be shipped to buyers based on arrangements with ACE.

Although 11 countries are participating in CoE 2025, major coffee-producing nations such as Colombia, Ethiopia, and Ecuador are absent from this year’s schedule. This reflects a strategic shift in CoE’s organization and opens opportunities for new countries to join.

With auctions spanning from June 2025 to March 2026, this is an unmissable chance to access some of the world’s highest-quality coffees. Stay tuned for updates from the Alliance for Coffee Excellence and get ready to participate in the auctions!

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