WCR
WCR (World Coffee Research) is a non-profit organization dedicated to advancing coffee research and development to preserve the quality and sustainability of specialty coffee. Through genetic and agronomic studies, WCR develops coffee varieties that are resistant to diseases and drought while maintaining their unique flavor profiles.
Operating in over 29 countries, the organization not only safeguards coffee genetics but also conducts research on soil composition and farming practices to help growers optimize their production methods. These efforts ensure that specialty coffee maintains consistent quality while promoting transparency and sustainability.
