Do coffee trade shows really bring value to small-scale businesses?

According to estimates, the average cost of attending a coffee trade exhibition event for a booth within the region is £500, equivalent to about 15 million VND. For large and famous international events, it can be up to £50,000, equivalent to about 1.5 billion VND. In addition, costs for logistics, transportation, booth decoration design, samples, gifts or other exclusive promotions are also very expensive. Meanwhile, revenue from product sales cannot be controlled accurately. Profits may be far from the break-even point.

Furthermore, for larger businesses with larger marketing budgets, booking a trade show booth is a relatively simple process. However, for smaller companies, this cost can take up a large portion of their marketing budget. Other resources are also limited, so standing out among the many stalls around is not simple. Many small brands may struggle to get the same value for their money spent at these trade shows.

Coffee trade exhibitions are now well-invested with themes and modern infrastructure that attract the attention of specific audiences. Businesses can rely on target customer files to choose events that are suitable for their products to increase conversions. Some trade shows across industries also organize presentations and meetings with buyers in a systematic way. This helps increase the level of connection, understanding, and collect customer information more easily through quick exchanges and surveys at the exhibition. In addition, from a branding perspective, this is a great opportunity to increase awareness for companies that are developing new, exclusive products in the market.

Not only that, trade shows also have the participation of many experts, investors, manufacturers and other business owners. This creates opportunities to expand relationship networks, promote investment, and gain exposure to good international media. Many events also include auctions and introduction of rare goods. Thanks to that, businesses can also find new business partners, diversify supply sources and products. Therefore, taking advantage of this contact opportunity can be a worthy investment in both time and money silver.

According to experts, to make themselves more attractive among the countless booths at the event, businesses need to consider financial and time factors. Especially if attending a large and prestigious trade show, investing maximum resources in it is essential. Because if you don’t stand out with new information, products or the preparation to have new and interesting meetings, all the money spent will be wasted.

Besides, focusing on relevancy and proximity to the market is also important. Businesses should attend the trade shows closest to their market that are a good fit for their file and budget, not necessarily the largest shows.

Additionally, attracting a higher number of booth visitors is not always the most important goal. Businesses should set specific goals as well as risk prevention plans before participating to optimize the opportunities they can take advantage of.

A presence at a coffee trade show alongside some of the biggest names in the industry will create a beneficial resonance for small businesses looking to grow. To be able to stand out and avoid being “sunk”, businesses need to have policies and diligence when participating in events.

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