Taiwan coffee market is open to specialty coffee brands

According to a famous manufacturer in Taiwan, in 2004, the domestic coffee industry at that time was still limited. Most people don’t know much about specialty coffee. When the Taiwan Coffee Laboratory was established by Red on Tree and introduced to the community coffee that tastes like peaches, the country’s coffee market gradually became extremely vibrant. Consumers are very surprised and excited about the taste of this type of coffee. They began to accept and actively share information about this unique type of coffee with everyone around them. This has sparked a wave of popularity for specialty coffee in the Taiwanese community.

Currently, Taiwan has about 10,000 coffee shops, and the consumption of high-end specialty coffee from around the world is astonishing. Since 2015, Taiwan’s purchasing power of Panamanian coffee accounts for the majority of the country’s total annual output. The growth of this consumption demand shows that this is a fertile market for the high-end specialty coffee segment.

Statistics show that the attraction of specialty coffee to Taiwanese consumers is relatively large. The acceptable price to pay for this item is quite satisfactory. For example, at the Taiwan Private Collection Auction 2022, a lot of coffee with a score of 89.59 sold for 183.50 USD/pound. This could be an opportunity for specialty coffee brands to seize the opportunity to expand market share and increase profits.

Besides, the coffee production industry in Taiwan is new and less popular. In fact, most people don’t even know that there are coffee plantations in Taiwan. Furthermore, labor costs in Taiwan and other production costs are very high. Coffee pickers and farm workers here are paid quite well. Therefore, the price of domestic coffee is also very expensive. Normally, the starting price is at 30 USD/kg. This number makes Taiwanese coffee prices much higher than specialty coffees in other countries, and can even be on par with some of the world’s top coffees.

Furthermore, Taiwan is a small island country, so although there are many ideal areas, coffee production is not much. Supply is often not enough to meet domestic demand. This could be an opportunity for coffee brands with enough resources to jump in and seize the opportunity to penetrate. With novelty and competitive prices, specialty coffee brands can dominate this potential market.

Taiwan is a relatively developed country. Most manufacturers who choose to work in the coffee industry do not place too much emphasis on profits but pay more attention to creating quality products that achieve high perfection. According to expert estimates, about 95% of Taiwan’s manufacturers are the younger generation. They are highly qualified and have the ability to access and receive support from academics such as scholars, research institutes or universities. They have a lot of income and a stable financial foundation from other fields, which makes investing in the farm and improving products more convenient. For example, figures from the Taiwan Coffee Laboratory have consistently shown growth in the quality of Taiwanese coffee throughout recent years.

Head of the Jury and Director of Education COE (Cup of Excellence) said that Taiwanese coffee is gradually becoming famous in the country and the specialty coffee community in East Asia. Stakeholders in Taiwan’s coffee industry are also aiming for sustainable production and comprehensive quality improvement. Such as following the sustainable development goals (SDG) and environmental, social and governance (ESG) practices to enhance its competitive position with other countries.

Therefore, specialty coffee brands that want to profit from this market need to make wise decisions and make smart investments. Furthermore, with the rapid growth of the economy, businesses that want to develop in the long term need to create a standard, responsible business model that meets the increasingly high standards of the market. Products need to prioritize quality and focus on sustainable coffee exploitation to optimize competitive advantage with domestic producers.

Regardless of the era, sustainable science is always the right path for strong and long-term development. With the desire to bring the full value of specialty coffee, XLIII Coffee always lays a sustainable foundation for its strategic approach as well as the entire operating process. We choose farmers and production methods that ensure coffee growing does not harm the environment and local communities. This includes growing, processing, transporting, roasting and packaging methods. We are dedicated to ensuring farmers receive fair prices through direct trade and pay at or above the manufacturer’s recommendation. XLIII Coffee always publishes information related to the origin, production and processing process fully and clearly for each product delivered to consumers. If you want to enjoy and explore, please stop by XLIII Coffee.

Follow XLIII Coffee’s Journal channel every day to update useful news.

Articles you may be interested in:

– How does the development of experimental processing methods impact the coffee industry?

– Soil quality – Prerequisite for development of regenerative agriculture in coffee production

– Nueva Alianza Typica #4350 Coffee – The bright spot of SantaTeresa farmers on the sustainable coffee journey