How is the specialty coffee market changing in developing regions?
With the market share expansion of large coffee chains, global consumer behavior has changed, specialty coffee has gradually become popular. The specialty coffee market in developing regions such as Eastern Europe, Southeast Asia, and South Asia is increasingly growing. Consumers tend to prefer higher quality coffee products. Franchise chains and coffee businesses appear, promoting the strong growth of the specialty coffee industry. Join XLIII Coffee to learn about the situation in each area in detail!
The specialty coffee market is blooming in Eastern Europe
For the specialty coffee industry, Eastern Europe is a new, small-scale region. However, the specialty coffee market has seen clear growth in the past few years, especially in countries such as the Czech Republic, Hungary, Croatia, Poland, Romania and the Baltic region. Among them, the number of specialty coffee shops in Poland has skyrocketed. Or in Romania, the number has increased from 3 to more than 90 specialty coffee shops between 2013 and 2019. Hungary has also exploded in the number of shops in recent years, with about 150 shops as of 2019.
In addition, branches of the Specialty Coffee Association have been opened in countries such as Bulgaria, Czech Republic, Hungary, Lithuania, Poland, Slovakia and Romania. Campaigns and festivals spreading the value of specialty coffee have also become popular in many localities. For example, the Zagreb Coffee Break festival launched in 2018 has successfully connected the local coffee community with roasters, baristas and international coffee enthusiasts. Consumption habits of both old and young generations are gradually changing with increased preference for high-quality and environmentally friendly coffee, making the specialty coffee market here become more vibrant.
The Southeast Asian specialty coffee market is booming strongly
The Southeast Asian specialty coffee market is considered a delicious piece of cake full of potential in the vision of coffee businesses. Industry analysts predict this market will grow extremely strongly in countries such as Vietnam, Indonesia, Malaysia, Philippines, Singapore and Thailand. Specifically, according to Euromonitor International, specialty coffee sales in Southeast Asia grew at a compound annual rate of 6% compared to a global average of 5% from 2014 to 2019.
This growth can be attributed to several factors such as the growing popularity of specialty coffee among younger consumers and the increasing availability of premium coffee products. For example, Thailand is now home to a large number of young, qualified coffee professionals. Consumers also spend more than $1 billion on coffee annually. Of which 33 million USD of this total was spent on the “high-end coffee” market. Additionally, interest in cold brew coffee has also skyrocketed, with high-quality RTD (ready to drink) options available on many coffee shop menus.
Promising growth in the South Asian specialty coffee market
The South Asian specialty coffee market is entering a stage of development with much desirable potential in India, Nepal, and Sri Lanka. Typically in India, coffee consumption demand has increased rapidly over the past two decades. The size of the Indian coffee market is also valued at 1.74 billion USD by 2022. Furthermore, according to Stellarmr’s research report, the Indian coffee market is growing at 10.15% compared to same period last year. The trend of opening specialty coffee chains and shops is increasing across the country. These figures show that this is a promising market for specialty coffee businesses.
Reasons driving this growth may include rising incomes, growing demand from the institutional sector, changing dietary habits, health benefits, increased coffee cultivation in the regions. The increasingly flat world remembers the rise of the Internet leading to increased exposure to global coffee culture. Thanks to that, Indian coffee producers are gradually pushing the boundaries with coffee, especially with new processing techniques. Additionally, there are many events organized by the local SCA community throughout the year, helping to promote innovation and growth.
It can be seen that global specialty coffee is making promising progress. We can expect to see even higher growth in the near future. However, the specialty coffee industry is still facing many challenges including lack of infrastructure, limited skilled labor, climate change, etc. So producers need support. to improve farming methods, techniques, expertise and access to good financial resources.
XLIII Coffee is honored to be one of the pioneering businesses in the field of specialty coffee in Vietnam. We operate in a consistent direction, actively supporting manufacturers to transform towards sustainability and high quality. Through long-term cooperation, transparent transactions through direct trade, ensuring maximum traceability, specialty coffee batches at XLIII Coffee are always full of value, worthy of being honored from each source. roots. If you love it, visit XLIII Coffee!
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