The C Market
The C Market is a global trading system that determines the price of Arabica coffee, but this model does not accurately reflect the value of specialty coffee. Since it is priced as a regular commodity, the C price fluctuates based on supply and demand, production levels, weather, and economic factors, without considering quality, origin, or sustainable farming practices-the core elements of specialty coffee.
Instead of being tied to the C price, specialty coffee is often traded through alternative pricing models, which are based on sensory quality, scores from evaluation organizations, and direct agreements between farms and roasters. This approach preserves the true value of specialty coffee, ensuring fair compensation for producers and consistent quality for consumers.
